Glossary / Topical authority
What is Topical authority?
Topical authority is the credibility a site earns by covering one subject thoroughly, rather than by publishing single pages across many subjects.
Search engines try to work out whether a site is a genuine resource on a subject or a passer-by. Covering a topic completely, with pages that connect to each other, is the signal that you are the former.
The practical shape is a hub and its spokes: one broad page that covers the subject, several narrower pages that each go deep on a part of it, and internal links running both ways. Coverage plus connection is what reads as authority.
It is also why scattering unrelated posts rarely works. Twenty pages across twenty subjects builds authority in none of them; twenty pages inside one subject can make you the obvious answer for the head term.
In Creaiter
Creaiter's keyword clustering groups related terms into a hub and its supporting pages, so a plan builds coverage instead of scattered posts.
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