What is Topic cluster?

Instead of writing scattered posts, you pick one subject and cover it thoroughly. A pillar page gives the overview, and a set of focused articles each answer one specific question. All of them link to each other.

Search engines reward the pattern. A connected cluster signals genuine expertise on the subject, which can lift every page in the group, not just one.

Choose clusters where your business makes money. Ten posts about your core service beat thirty posts about whatever seemed interesting that week.