Glossary / Keyword research
What is Keyword research?
Keyword research is finding the exact words people type into search engines, so you can create content that meets them there.
Your customers describe their problems in their own words. Keyword research uncovers those words. You might call it 'HVAC maintenance', while customers search 'why is my AC blowing warm air'.
For each keyword you weigh three things: how many people search it, how hard it is to rank, and what the searcher actually wants. The sweet spot is real demand, beatable competition, and intent that matches your business.
Do it before you write, not after. A great article aimed at a keyword nobody searches is a diary entry.
In Creaiter
Keyword research is built into Creaiter's chat, so you can ask for keyword ideas and get volume and difficulty without leaving the conversation.
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