Glossary / Product-led growth
What is Product-led growth?
Product-led growth is a strategy where the product itself does the selling, usually through a free tier or trial people can use before talking to anyone.
Instead of marketing generating leads for salespeople to convert, the product is the first thing a prospect touches. They sign up, use it, reach the value on their own, and buy when they need more.
It changes what marketing is for. The job becomes getting the right people to a first real use quickly, and removing whatever stops them, rather than collecting contact details for a follow-up call.
It suits products someone can evaluate alone in a short session. It suits complex, high-consideration purchases much less, and forcing it there mostly produces signups that never activate.