Glossary / Ideal customer profile
What is Ideal customer profile?
An ideal customer profile describes the kind of organisation or person you serve best, based on who actually succeeds with you.
An ICP is not a persona with a stock photo and an invented name. It is a description of the accounts that buy fastest, stay longest and complain least, derived from the ones you already have.
The useful version names concrete attributes: size, situation, the trigger that made them look, what they were doing before, and what they had to be true for it to work. Those are testable against your own records.
Its value is mostly negative, and that is the point. Knowing precisely who you are not for stops you writing for everybody, which is the fastest route to copy that lands with nobody.
In Creaiter
Creaiter keeps your audience description as standing context, so every draft is written for that reader rather than a general one.
Related terms