Glossary / Buyer persona
What is Buyer persona?
A buyer persona is a profile of your typical customer: who they are, what they want, and what holds them back. It keeps your marketing aimed at real people.
A persona turns 'our customers' into a specific person. 'Dana runs a 12-person landscaping company, hates paperwork, and buys on referrals.' Now every headline has someone to talk to.
Build personas from real evidence, not imagination. Read support emails, sales call notes, and reviews. Ask five customers why they chose you. Patterns show up fast.
Most small businesses need two or three personas at most. More than that and they stop shaping decisions. Revisit them once a year, because customers change.
In Creaiter
Creaiter's email segments let you group contacts by persona and send each group a message written for them.
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