Glossary / Marketing funnel
What is Marketing funnel?
The marketing funnel is the path from stranger to customer: they discover you, consider you, then buy. Each stage needs different marketing.
Picture a funnel. Many people hear about you at the top. Fewer compare you against options in the middle. A few buy at the bottom. The shrinking is normal. Your job is shrinking it less.
Each stage wants different content. Top: helpful posts and social presence that earn attention. Middle: comparisons, case studies, and email that build trust. Bottom: offers, demos, and clear pricing that close.
Find your leakiest stage before spending anywhere. Plenty of traffic but no email list means a top-to-middle leak. Lots of leads but no sales points at the bottom.
In Creaiter
Creaiter covers the funnel from one chat: content and social to get found, email journeys to build trust, and analytics to show where people drop.
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