Glossary / Drip campaign
What is Drip campaign?
A drip campaign is a scheduled series of automatic emails, sent one at a time over days or weeks. Each message builds on the last.
Instead of one email, you send a sequence. A welcome note today, a customer story in three days, an offer next week. Each email goes out automatically when its turn comes.
Drips work because trust takes repetition. A new subscriber rarely buys from the first email. A steady sequence keeps you present without you touching the send button.
Watch open and click rates across the sequence. If everyone drops off at email three, that email is the problem. Fix it instead of scrapping the whole drip.
In Creaiter
Creaiter's email journeys let you build drip sequences that send on their own schedule to the segments you choose.
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