Glossary / Marketing automation
What is Marketing automation?
Marketing automation is software handling repetitive marketing tasks: scheduled emails, contact sorting, timed publishing. You set the rules once.
Every business repeats the same marketing motions. Welcome the new subscriber. Follow up after a purchase. Post the article at 9 a.m. Automation performs those motions on a trigger, so they happen every time, on time.
The classic building blocks are triggers, conditions, and actions. 'When someone joins the list, wait a day, then send the welcome email.' Chains of those rules become journeys.
Automate the repeatable, keep the personal. A birthday discount can be automatic. An apology to an unhappy customer should never be.
In Creaiter
Creaiter's campaigns and email journeys automate the sending and publishing, while you steer everything from one chat.
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