Glossary / Link building
What is Link building?
Link building is the work of earning links from other websites to yours. Good links raise your credibility with search engines and send real visitors.
Search engines treat a link as a vote. Link building is anything you do to earn more of those votes: publishing research people cite, writing guest posts, getting listed by local press, building a tool worth bookmarking.
Quality beats quantity by a wide margin. One link from a trade publication your customers read can outweigh a pile from directories nobody visits. Relevance counts as much as size.
Buying links or trading them in bulk is against search engine guidelines, and cleaning up afterward costs more than the links ever returned. The slow version works. Make something worth pointing at, then tell the people who would care.
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