Glossary / Engagement metrics
What is Engagement metrics?
Engagement metrics measure how people interact with your content: likes, comments, shares, saves, clicks, replies, time spent.
Engagement is the family of numbers that sits between someone seeing your content and someone buying. A like, a comment, a share, a save, a reply, a click through to your site. All of it counts.
Platforms weight them differently, and so should you. A share or a save usually means more than a like, because it costs the person more effort and puts your content in front of people who do not follow you.
Engagement is a means, not an end. A post with 400 likes and no clicks entertained people. That is fine if awareness was the goal and a problem if you needed sales. Decide which number you are chasing before you celebrate one.
In Creaiter
Creaiter tracks performance per published piece, so you can see which posts earned engagement and which quietly did nothing.