Glossary / Email automation
What is Email automation?
Email automation sends the right message on a trigger instead of by hand: a welcome on signup, a follow-up after a purchase, a nudge after silence.
Manual email means somebody remembers to write it and press send. Automated email means you set the rule once and it runs from then on. 'When a contact joins the newsletter segment, send the welcome, then wait three days.'
Most of it is built from three pieces: a trigger, a condition, and an action. Chain those together and you get a journey, which is really just a flowchart of emails that runs itself.
Start with two automations, not ten. A welcome sequence and one post-purchase follow-up cover most of the value. Add more only once the first two are earning their keep.
In Creaiter
Creaiter's email journeys and campaign scheduling let you describe the sequence in chat and have it send on its own.
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