Glossary / People Also Ask
What is People Also Ask?
People Also Ask is the expandable list of related questions on a Google results page, and a direct readout of what searchers want next.
Under or between results, Google shows questions related to the one you typed. Expanding one reveals a short answer pulled from a page, and usually generates more questions.
As a ranking target it is worth some effort: being the answer earns visibility above ordinary results. As research it is worth more, because it is a free, live list of the follow-up questions your topic raises.
The practical use is to answer those follow-ups on the same page, each under a heading phrased as the question, with the answer immediately below it.
In Creaiter
Creaiter builds outlines around the questions a topic raises, so one page covers the follow-ups instead of leaving them to a competitor.