Glossary / Entity SEO
What is Entity SEO?
Entity SEO is optimising for the things a search engine recognises as real, such as people, companies and products, rather than for keyword strings.
Search engines maintain a map of entities and how they relate: this company makes that product, this person wrote that book, this term means that concept. An entity is a thing, not a phrase.
Being a recognised entity is what lets a search engine associate you with a subject confidently. It comes from consistent naming across the web, structured data that says what you are, and other credible sources describing you the same way.
The practical work is unglamorous. Use one name for yourself everywhere, mark up your organisation, keep your profiles consistent, and get described accurately by sites a search engine already trusts.
In Creaiter
Creaiter keeps your name, description and links consistent across the profiles and pages it publishes, which is most of what entity consistency requires.
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