What is Content audit?

You list every page and post, then attach the numbers: traffic, rankings, conversions, and the date it was last touched. The list turns a vague feeling into a decision you can act on.

Four outcomes come out of a good audit. Keep it, update it, merge it into a stronger page, or delete it. Deleting is underrated. Thin pages nobody reads can hold back the pages that matter.

Once a year is enough for most small sites. Do it before you plan the next quarter, so the calendar is built on what actually worked.