Glossary / Case study
What is Case study?
A case study is the story of one customer's problem, what you did, and what changed. It is proof that reads like a story instead of a claim.
The shape is simple. Who the customer was, what was going wrong, what you did, and what happened after. Real numbers if you have permission to share them. Their words if you can get a quote.
Case studies work because they let a prospect see themselves. A landscaping company reading about another landscaping company does not need convincing that the situation is relevant.
Get approval before you publish. Ask what they can share, what has to stay vague, and how they want to be named. A rushed case study the customer asks you to pull costs more than it earned.
In Creaiter
Creaiter drafts case studies in your voice and keeps them in the repository, so sales and social can reuse the same story.
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