Features / Audience & Contacts
Who are my most engaged contacts?
Your audience, completely understood.
Creaiter keeps one profile per contact across every touchpoint, scores engagement in real time, and builds segments from behavior, so 'who should get this?' always has a real answer.
One profile, every touchpoint
Email opens, clicks and activity land on the same contact record. You stop reconciling three exports and start looking at people.
Segments built from behavior
Smart segments come from what contacts do, not just what column they were imported into. AI assistance helps you describe an audience in plain language and get a working segment back.
Scoring that feeds action
Engagement and lead scoring run in real time, and every campaign, email and journey can target the resulting segments directly.
- One profile per contact, every touchpoint
- Smart segments built from behavior
- Engagement scoring in real time
- Lead scoring for sales-ready contacts
- Contacts stay yours: bring your own keys
Common questions
Is this a full CRM?
It is a marketing-side audience system: profiles, segments and scoring built for campaigns and email. It is not trying to replace a sales pipeline tool.
How do segments stay current?
Segments are built on behavior, so contacts move in and out as their activity changes. No manual list hygiene required.
Who owns the data?
You do. Contacts live in your workspace, and integrations run on your own keys.