Blog / SEO
Keyword research, search intent, and the on-page work that actually changes where you rank.
September 6, 2026 · 10 min read
Ecommerce SEO is different from ordinary SEO in ways that catch people out. The pages you assume matter usually do not, and the technical problems are structural rather than fixable one page at a time.
September 6, 2026 · 8 min read
A canonical tag tells search engines which version of a page is the real one. It solves a problem most sites have without knowing, and it is easy to implement in a way that quietly does nothing.
September 6, 2026 · 9 min read
Keyword cannibalization is what happens when two pages on your site compete for the same search. It is common on sites that publish consistently, and it is one of the few SEO problems where deleting something is the fix.
Images are the heaviest thing on most pages and the least optimised. Getting them right speeds up the site, makes it usable for people who cannot see them, and opens a second search surface most sites ignore.
Core Web Vitals are three measurements of how a page feels to use. They are a small ranking factor and a large conversion factor, and the second is the reason to care.
Schema markup is a note to search engines describing what a page contains. It does not make you rank higher on its own. What it does is change how your result looks, and a result that looks different gets clicked more than one that does not.
August 24, 2026 · 7 min read
For a local business the profile matters more than the website, and most profiles are half filled in. This is what each field actually does.
August 24, 2026 · 6 min read
The title tag is the highest leverage sentence on any page. It is also the one most often written last, in a hurry, by copying the h1.
August 24, 2026 · 8 min read
There are only four ways to get traffic, and most advice is a variation on one of them. Picking the right one for your situation matters more than executing any of them well.
The comparison is usually framed as a debate. It is really a cashflow question: PPC buys traffic now and stops when you stop, SEO buys an asset slowly.
SEO pricing is deliberately opaque, which is how a small business ends up paying agency money for an automated report. Here are the ranges and what each one genuinely buys.
AI Overviews answer the question before anyone reaches your site. Being the source they quote is the new version of ranking first, and the tactics only partly overlap.
Internal links are the only ranking factor you control completely. No outreach, no budget, no waiting on anyone else. Most sites still place them at random.
Most technical SEO audits return two hundred issues, four of which matter. This is the short list, in priority order, with a plain description of what each one actually breaks.
August 24, 2026 · 9 min read
Local search runs on a different set of rules from the rest of SEO. Proximity, prominence and relevance decide the map pack, and only two of those three are yours to influence.
Link building has a bad reputation because most of what is sold as link building is either spam or theatre. The methods that survive are slower, smaller in number, and worth more per link.
August 22, 2026 · 6 min read
A topic cluster is a hub page and a set of spoke posts connected by deliberate internal links. Here is how the structure works, why search engines reward it, and how to build your first one without reorganizing your whole site.
Rankings wobble by nature. A calm system for tracking keyword rankings: a fixed weekly cadence, reading trends instead of daily noise, and clear rules for when to act versus wait.
Specific searches carry clear intent and soft competition. Why long-tail keywords convert better than big head terms, and a practical way to find them and put them to work.
Search intent decides what kind of page can rank. The four intent types, how to read them straight off the results page, and how to match your format to what searchers want.
Two hundred keywords is not two hundred pages. How to group keywords into clusters, map each cluster to one page, and stop your own posts from competing with each other.
August 22, 2026 · 5 min read
Keyword difficulty scores measure the average competitor, not you. Here are practical filters for finding low competition keywords, judged against your own site's proven strength.
You do not need a retainer or a tool stack to start SEO. You need two free accounts, a list of real customer questions, and the patience to keep going past month two.
Readers scan and search engines parse, and good structure serves both. How to open a post, write headings that do real work, and format sections that can win featured snippets.
The meta description is your one line of ad copy on the results page. Three formulas, honest examples, and the mistakes that leak clicks to whoever wrote a better blurb.
Word count targets are averages of other people's queries. The right length for your post comes from the search intent behind your keyword, and there is a simple way to read it.
AI is excellent at expanding keyword ideas and terrible at inventing search volumes. This guide shows where to use it, where to verify with real data, and how to turn the list into content.
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